COPY & DESIGN

Makers of hoof-health products for horses and cattle, Vettec needed a new brand that instilled trust and communicated authenticity among its audience: large animal vets, blacksmiths, farriers, and ranchers. We created two companion campaigns — one featuring Tab Pigg, Vettec's colorful spokesperson and seasoned farrier with a respected reputation among his peers. The campaign spoke to the audience in their own straight-forward language, and injected humor into one of the toughest professions out there. Designer: Brand Sergeant