Archive of: Best practices

Ho-ho-holiday Emails

Ho-ho-holiday Emails

If all you want for Christmas is an effective holiday email campaign, then here’s a post you’ll want to read.

Making the List

Making the List

Crafting great emails is one thing. But having someone to send them to, that’s quite another. Get some tips on building your email list.

To Tagline or Not to Tagline

To Tagline or Not to Tagline

Do brands still use taglines? And should yours? We answer these and other tagline-related questions here.

How Important Is A Mobile-Friendly Website?

How Important Is A Mobile-Friendly Website?

Having a mobile-friendly website is no longer an option. Learn why.

Client, Meet Your Customer - Part 2

Client, Meet Your Customer - Part 2

In our second installment of this post, we discuss how to go about doing market research on your own or with the help of a professional.

Client, Meet Your Customer - Part 1

Client, Meet Your Customer - Part 1

How well do you really know your customers? Chances are, not as well as you think. That’s where market research comes in.

Can We Talk, Human to Human?

Can We Talk, Human to Human?

Your business needs a voice. And it needs to sound more human. Here’s why.

What’s Your Story?

What’s Your Story?

Stop selling. And start telling your story. How storytelling becomes a powerful marketing strategy.

Hand-coded Perch site vs WordPress

Hand-coded Perch site vs WordPress

A cautionary tale (for clients) of how a bloated WordPress-powered site can hurt the visitor experience.

Branding: It’s Not Just For Nike Anymore

Branding: It’s Not Just For Nike Anymore

You don’t need to be a huge company with a massive budget to have a brand. Small businesses can see big returns from branding too.

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