COPY & DESIGN

Archive of: Best practices

Client, Meet Your Customer - Part 2

Client, Meet Your Customer - Part 2

In our second installment of this post, we discuss how to go about doing market research on your own or with the help of a professional.

Client, Meet Your Customer - Part 1

Client, Meet Your Customer - Part 1

How well do you really know your customers? Chances are, not as well as you think. That’s where market research comes in.

Can We Talk, Human to Human?

Can We Talk, Human to Human?

Your business needs a voice. And it needs to sound more human. Here’s why.

What’s Your Story?

What’s Your Story?

Stop selling. And start telling your story. How storytelling becomes a powerful marketing strategy.

Hand-coded Perch site vs WordPress

Hand-coded Perch site vs WordPress

A cautionary tale (for clients) of how a bloated WordPress-powered site can hurt the visitor experience.

Branding: It’s Not Just For Nike Anymore

Branding: It’s Not Just For Nike Anymore

You don’t need to be a huge company with a massive budget to have a brand. Small businesses can see big returns from branding too.

You’re Going to Need a Bigger Budget

You’re Going to Need a Bigger Budget

Skimping on certain creative services could hurt your marketing efforts. It pays to hire professionals. Here’s why.

Own Your Publishing Workflow

Own Your Publishing Workflow

Shiny tools aren’t always what they seem. Make the right choice for your website’s publishing platform.

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