COPY & DESIGN

OUR TWO CENTS

We’ve learned a few things in the last 19 years. And we’re not stingy with our knowledge. Here you’ll find a collection of our musings on all things marketing. Browse, download and feel free to share. Then let us know if you have any topics you’d like to see added.

Hand-coded Perch site vs WordPress

Hand-coded Perch site vs WordPress

A cautionary tale (for clients) of how a bloated WordPress-powered site can hurt the visitor experience.

Branding: It’s Not Just For Nike Anymore

Branding: It’s Not Just For Nike Anymore

You don’t need to be a huge company with a massive budget to have a brand. Small businesses can see big returns from branding too.

You’re Going to Need a Bigger Budget

You’re Going to Need a Bigger Budget

Skimping on certain creative services could hurt your marketing efforts. It pays to hire professionals. Here’s why.

Own Your Publishing Workflow

Own Your Publishing Workflow

Shiny tools aren’t always what they seem. Make the right choice for your website’s publishing platform.

Consider the Creative Collective

Consider the Creative Collective

Walls are overrated. Find out how partnering with a virtual agency can lead to better creative work for a whole lot less money.

Pleading the case for print

Pleading the case for print

Don’t let digital do all the work. Here’s why print deserves a more prominent role in your marketing efforts.

Find Your Marketing Soul-Mate

Find Your Marketing Soul-Mate

Rip up that 20-page RFP. There’s a better way to find the right creative agency.

Visitor stats made simple

Visitor stats made simple

Here’s how we stay sane viewing visitor statistics.

Pinterest & Snapchat & Tumblr — Oh My

Pinterest & Snapchat & Tumblr — Oh My

So many social media options. So what’s a small business to do? Here are some tips to help you get started.

X-ray Your Website

X-ray Your Website

Use hidden browser tools to speed up your website.

Stop Sweating Social Media, Part 2

Stop Sweating Social Media, Part 2

Our 2nd installation on social media for small business focuses on crafting your content and expanding your circle.

Stop Sweating Social Media, Part 1

Stop Sweating Social Media, Part 1

Does social media really work?

Project Dashboards

Project Dashboards

A project site helps us handle complicated projects and keep clients happy.

HTTPS: The S stands for secure

HTTPS: The S stands for secure

Thanks to a push from Google, it’s time to secure your website’s traffic.

SEO Schmeseo

SEO Schmeseo

It’s time for an effective, common-sense approach to SEO.