COPY & DESIGN

OUR TWO CENTS

We’ve learned a few things in the last 19 years. And we’re not stingy with our knowledge. Here you’ll find a collection of our musings on all things marketing. Browse, download and feel free to share. Then let us know if you have any topics you’d like to see added.

The Spec-tacular Truth

The Spec-tacular Truth

Most creative professionals decry the evils of spec (aka uncompensated) work. Here’s why clients should too.

Ergo Email

Ergo Email

How to keep your emails out of the junk folder, and a closer look at our favorite email automation service MailChimp.

The Power of A Brand

The Power of A Brand

When faced with a perception crisis, UM-Flint knew it had a powerful story to tell. The question was: How to tell it?

The Skinny on Infographics

The Skinny on Infographics

Who doesn’t love a good infographic? Get tips on turning cold, hard data into a visual story any human can understand.

Keeping Our Accountant Happy

Keeping Our Accountant Happy

A look at one of our favorite tools for one of our least favorite tasks—accounting.

Client, Meet Your Customer - Part 2

Client, Meet Your Customer - Part 2

In our second installment of this post, we discuss how to go about doing market research on your own or with the help of a professional.

Client, Meet Your Customer - Part 1

Client, Meet Your Customer - Part 1

How well do you really know your customers? Chances are, not as well as you think. That’s where market research comes in.

Confound This Hashtaggery

Confound This Hashtaggery

What’s the deal with all these hashtags? And as a business, should you be using them? The short answer: yes. Here’s why — and how.

Can We Talk, Human to Human?

Can We Talk, Human to Human?

Your business needs a voice. And it needs to sound more human. Here’s why.

What’s Your Story?

What’s Your Story?

Stop selling. And start telling your story. How storytelling becomes a powerful marketing strategy.

Hand-coded Perch site vs WordPress

Hand-coded Perch site vs WordPress

A cautionary tale (for clients) of how a bloated WordPress-powered site can hurt the visitor experience.

Branding: It’s Not Just For Nike Anymore

Branding: It’s Not Just For Nike Anymore

You don’t need to be a huge company with a massive budget to have a brand. Small businesses can see big returns from branding too.

You’re Going to Need a Bigger Budget

You’re Going to Need a Bigger Budget

Skimping on certain creative services could hurt your marketing efforts. It pays to hire professionals. Here’s why.

Own Your Publishing Workflow

Own Your Publishing Workflow

Shiny tools aren’t always what they seem. Make the right choice for your website’s publishing platform.

Consider the Creative Collective

Consider the Creative Collective

Walls are overrated. Find out how partnering with a virtual agency can lead to better creative work for a whole lot less money.

Pleading the case for print

Pleading the case for print

Don’t let digital do all the work. Here’s why print deserves a more prominent role in your marketing efforts.

Find Your Marketing Soul-Mate

Find Your Marketing Soul-Mate

Rip up that 20-page RFP. There’s a better way to find the right creative agency.

Visitor stats made simple

Visitor stats made simple

Here’s how we stay sane viewing visitor statistics.

Pinterest & Snapchat & Tumblr — Oh My

Pinterest & Snapchat & Tumblr — Oh My

So many social media options. So what’s a small business to do? Here are some tips to help you get started.

X-ray Your Website

X-ray Your Website

Use hidden browser tools to speed up your website.

Stop Sweating Social Media, Part 2

Stop Sweating Social Media, Part 2

Our 2nd installation on social media for small business focuses on crafting your content and expanding your circle.

Stop Sweating Social Media, Part 1

Stop Sweating Social Media, Part 1

Does social media really work?

Project Dashboards

Project Dashboards

A project site helps us handle complicated projects and keep clients happy.

HTTPS: The S stands for secure

HTTPS: The S stands for secure

Thanks to a push from Google, it’s time to secure your website’s traffic.

SEO Schmeseo

SEO Schmeseo

It’s time for an effective, common-sense approach to SEO.